Analisis Persepsi Kemudahan dan Persepsi Manfaat Terhadap Minat Menggunakan OVO pada Mahasiswa Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa Yogyakarta

Abstract

This study aims to examine how much influence perceived ease of use and perceived benefits have on interest in using the OVO application. The research method used is to use a questionnaire instrument with a Likerts scale which is distributed to respondents. The population of this study were UST Yogyakarta students who had or used OVO, while the sample was UST Yogyakarta Faculty of Economics students. This study uses the SmartPLS analysis tool where there are two measurements, namely the outer model and the inner model. The results of this study indicate that perceived ease of use has no effect on intention to use. However, the perceived benefits have a positive and significant effect on the intention to use.

Keywords: Convenience, Benefits, Interest, E-Money