Analisis Strategi Pemasaran Madu Berbasis Syariah Studi Kasus pada CV Herbattaubah Tajur - Bogor

Abstract

Sharia marketing mix is ​​a strategy used to increase consumer attractiveness by providing satisfaction by using nine elements (product, promotion, place. price, people, physical evidence and process, promise, patience) to generate a good response and appeal to the general public. Thus what is desired or expected by a company can be achieved. In this study, the author uses a descriptive qualitative method in which the object of research is located in CV Herbattaubah Tajur-Bogor, In addition, the data obtained from interviews and documentation related to the analysis of the implementation of the Sharia Marketing Mix Strategy in CV Herbattaubah Tajur-Bogor. The data will be analyzed descriptively so as to explain the extent to which the implementation of the Sharia Marketing Strategy carried out by CV Herbattaubah and its impact on sales volume. Based on the research obtained, it is explained that the application of Sharia Marketing Strategy on CV Herbattaubah has not been fully implemented.

Keywords: Sharia Marketing Strategy, Sales Volume, CV Herbattaubah.