Implementasi Strategi Personal Selling Bagi Agen Asuransi

Abstract

The marketing mix is an important item that insurance businesses undertake in order to grow the number of clients in a new period of increasingly harsh competition in the insurance world. Insurance firms must also develop a promotional mix in order to engage with potential clients and build their customer base. Personal Selling is a part of the promotional mix that involves a corporation giving an oral presentation to one or more potential consumers with the goal of selling the goods or services on offer. Primary and secondary data are the two types of data used. Field research and visits to the library are examples of data collection approaches.The descriptive data analysis method was performed with qualitative data gathered through direct data from the company. The findings revealed that PT. Prudential Life Assurance Binjai's personal selling operations include not only presentations and detailed explanations, but also seminars and training for potential consumers. The agency also interacts through a variety of channels in order to deliver good results. Prospecting - Information Gathering - Targeting - Allocating - Communicating - Selling - Servicing are the functions of personal selling activities at PT. Prudential Life Assurance. As a result, personal selling efforts were carried out from the beginning to the end.

Keywords: Implementation, strategy,  personal selling,  agent