Pengaruh Pengetahuan terhadap Minat Masyarakat Berasuransi Syariah di PT Prudential Syariah Binjai

Abstract

Because insurance is an investment tool to deal with future hazards, the existence of sharia insurance is one of the public's investment options. The community's involvement in knowledge and interest in the value of Islamic insurance is inextricably linked to the success of Islamic insurance firms. The goal of this research is to identify and examine the elements that influence public interest in sharia insurance. Qualitative analysis was employed as the research method. The level of sharia knowledge, followed by product quality, is the most important element impacting public interest in making sharia insurance decisions, according to this study, but nothing else is known. As a result, insurance companies must offer sharia insurance to the general population.

Keywords : Knowledge, Interests, Sharia Insurance