Pengaruh Sertifikasi Halal dan Pengetahuan Produk Makanan terhadap Perilaku Konsumsi pada Pengikut Autobase Bogor Menfess

Abstract

The population of Muslims in Indonesia has a very large number, this makes the Indonesian population very concerned with the concept of halal when carrying out activities. Food is a primary need for humans so that it cannot be separated by humans in supporting physical activity. Awareness and understanding of every Muslim towards food that can be consumed according to Islamic law is definitely different. Not a few Muslims buy products that will be consumed just because they follow the trend of cultural globalization at that time without looking for product information and looking at the halalness of the product. This study aims to determine the effect of halal certification and knowledge of food products on consumption behavior of followers of the autobase Bogor Menfess. This research uses associative quantitative research. The data collected is primary data taken with a questionnaire instrument. In this study using multiple linear regression method which are processed using SPSS 26 software. The findings of this study are halal certification has a significant influence on consumption behavior, product knowledge has a significant influence on consumption behavior and halal certification and product knowledge have a simultaneous influence on consumption behavior. consumption behavior.

Keywords: Consumption Behavior, Halal Certification, Product Knowledge