Pengaruh Pengetahuan Produk, Religiusitas dan Kualitas Produk Terhadap Keputusan Pembelian Produk Makanan Olahan Halal di Kota Bogor

Abstract

This study aims to determine the effect of product knowledge, religiosity, product quality on the decision to buy halal processed foods. The independent variable in this study are product knowledge, religiosity dan product quality, while dependent variable is buy decision. The research method used is quantitative. The data in this study were collected through questionnaires with google form application which distributed to consumers who had bought dan consumed halal processed foods in Bogor city. Amount of respondents in this study as much as 100 respondents. The data analysis method used is Structural Equation Modeling (SEM) with the approach Partial Least Square (PLS). The results of this study showing variable of product knowledge has a positive but not significant to product knowledge while religiosity and product quality variable have positive and significant to product knowledge.

Keywords : Halal Processed Foods, Product Knowledge, Religiosity and Product Quality