Analisis Strategi Pemasaran terhadap Pembiayaan KPR FLPP pada PT Bank Sumut KCP Syariah Karya

Abstract

Banks are financial institutions that have an important role in the country's economy, namely in providing payment transactions as well as providing the resources needed to finance development. Financing products that are common in the sharia banking system are also conventional, including the FLPP mortgage, which is a home loan facility product for low-income people. The type of research used is qualitative research. Qualitative research is a retrospective study that studies natural conditions in distributing products that cannot be separated from marketing strategies.

Keywords: Syariah Banking, Marketing Strategi, KPR FLPP