Pengaruh Daya Tarik Terhadap Keputusan Pembelian Produk Asuransi Jiwa Syariah (PRUcinta) pada PT Prudential Syariah Binjai

Abstract

This study focuses on the effect of attractiveness on purchasing decisions for sharia life insurance products (PRUcinta) at PT. Prudential Syariah Binjai. Thus, this study aims to analyze the influence of attractiveness on purchasing decisions for sharia life insurance products (PRUcinta) at PT. Prudential Syariah Binjai. The method used in this study is to use a qualitative method that will reveal the social meaning of the phenomenon obtained through the research subject. The results achieved are the influence of the process of a product, service, process and tariff on purchasing decisions of sharia life insurance products at PT. Prudential Syariah Binjai.

Keywords: influence, attractiveness, decision