Pengaruh Kualitas Pelayanan terhadap Loyalitas Nasabah di PT Prudential Syariah Binjai

Abstract

Service quality is a factor that is very useful in the success of a service company today, because in terms of customer or customer loyalty through the best service quality is a commitment to the company/banking to organize its business. Customer loyalty is the final goal of all insurance companies because the results of this loyalty will be long term and will affect the success of the company. Being a service company is required to often examine the needs and wants of customers as well as trying to meet their expectations. But in truth, forming loyalty is not formed without preparation. Service quality is needed to give customers the desire to protect a strong relationship for the company, so that customer loyalty is formed. This can also be a guide for the company so that customers can believe in the products being promoted and make repeat purchases at the company, the company really relies on customer satisfaction to ensure success in the future.

Keywords: service quality, customer loyalty