Keputusan Pembelian Konsumen Ayam Geprek Mr Suprek Melalui Promosi Sosial Media Instagram

Abstract

The purpose of the study was to analyze consumer purchasing decisions for Mr Suprek's  geprek  chicken  through  social  media  promotion  Instagram.   The research method used in this study is a qualitative approach with a descriptive method. Collecting data obtained by observation, interviews and library studies. Objects that are used as respondents in this study are consumers who know Mr. Suprek's Geprek Chicken. In this study, it was concluded that consumers know Mr. Suprek through social media Instagram. Promotion through Instagram social media has a significant effect on purchasing decisions. And the things that make consumers interested in M Suprek are because there are interesting promos, the menus are attractive and consumers can refill rice and iced tea at no additional cost

Keywords: Purchase Decision, Promotion, Social Media