Upaya Peningkatan Daya Saing UMKM di Era Society 5.0

Abstract

The era of society 5.0 is one of the phases of change that can provide a lot of efficient changes to the development process and improve the quality of people's lives. On the other hand, this era shows a lot of community tips in improving skills and expertise that will bring many positive changes in the future. MSMEs as part of economic performance that supports the process of improving a more prosperous life in several spheres of economic benefit. Many people use MSMEs as a tool that aims to increase income and improve welfare. However, competitiveness in the era of society 5.0 brings many changes that coincide with each other so as to increase competitiveness in it. The research method used in this research is literature study with a qualitative type. The data collection technique used was a literature study by collecting some information that supports the research topic. The research results obtained show that increasing the competitiveness of MSMEs is related to the use of social media as a tool for promoting MSME products. The use of e-commerce is also very useful for improving the economy in the era of society 5.0

 Keywords: Competitiveness, MSMEs, era of society 5.0