Strategi Pemasaran Islam untuk Meningkatkan Penjualan Produk Muslimah Beauty Care Study Riset di Perusahaan Skincare Muslimah Beauty Care

Abstract

Marketing is an important thing in the sale of a product. It takes a strategy in doing marketing so that the company can achieve its goals. To attract and retain consumers, a company must maintain consumer confidence so that a good corporate image is formed and can ultimately give rise to satisfaction and level of customer loyalty in order to maintain the company's performance in a sustainable manner. In maintaining consumer trust, a marketing strategy is needed that applies Islamic values in every stage of the company's marketing and operations. Marketing strategies determine how sales can be achieved, whether the increase is experienced or precisely stagnation and even decrease in sales turnover. This research is qualitative research with descriptive approach that aims to analyze Islamic marketing strategy conducted by Muslimah Beauty Care (MBC) and how it affects sales increase. The data collection techniques used in this study are interview methods and library studies. The marketing division is used as a respondent in digging information on how islamic marketing strategies have been carried out by the company. The results of this study show that the application of marketing strategies is very important in increasing sales at Muslimah Beauty Care companies. In the application of marketing strategy Muslimah Beauty Care has now implemented segmentation, targetting and posittioning. Muslimah Beauty Care company also uses marketing strategy 4P Marketing Mix consisting of product strategy (Product), price strategy, promotion strategy (promotion) and place strategy. Islamic marketing strategy used by Muslimah Beauty Care company is the same as that practiced by Prophet Muhammad SAW