Pengaruh Pengetahuan Masyarakat tentang Perbankan Syariah terhadap Keputusan Nasabah Menggunakan Produk Bank Syariah Mandiri Cabang Stabat

Abstract

Sharia Bank is a place for activities that provide services to the public regarding payments in accordance with sharia principles. So far, public knowledge about Islamic banking is still very minimal. So it is very important to socialize to the public about the benefits of making transactions both saving and borrowing money and other activities in Islamic banks. So based on this phenomenology, this study aims to analyze the effect of public knowledge about Islamic banking on customer decisions to use products of Bank Syariah Mandiri Branch Stabat. This study was analyzed by quantitative research methods using the SPSS 17 approach. This research found that knowledge influences customer decisions to use the product of Bank Syariah Mandiri Branch Stabat.