Peran Pemasaran Digital, Fasilitas, Kepuasan terhadap Minat Berkunjung Ulang Pada Desa Wisata

Abstract

This study aims to find out how important digital marketing, facilities, and customer satisfaction are to the desire to return to Bukit Kehi Tourism Village. A descriptive quantitative research approach was used in this study. The population and sample are visiting tourists, with a sample of 100 respondents and an Accidental Sampling technique. Questionnaires, interviews, and field observations were used to collect data regarding application, appreciation, and perception. Data engineering using SmartPLS program version 4.0 and Partial Least Squares (PLS) analysis. Research findings reveal that digital marketing has a significant influence on revisit interest and tourist satisfaction, that facilities do not significantly affect revisit interest directly, that tourist satisfaction has a significant influence on revisit interest, that intervening variables of tourist satisfaction have an indirect influence in driving digital marketing on revisit interest,  and that facilities do not indirectly affect tourists' satisfaction with revisiting interest is influenced by intervening circumstances.

Keywords: Digital Marketing, Tourism Facilities, Tourist Satisfaction, Revisit Intention