Analisis Implementasi Digital Marketing di National Eye Center

Abstract

The purpose of this research is to analyze the implementation of digital marketing with SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) that has been carried out by the National Eye Center to increase visits to the National Eye Center. Qualitative descriptive method is applied in this research, which is intended to collect facts and describe in detail and thoroughly in accordance with the problem to be solved. The results showed that the company's situation was in Quadrant II where each attribute by comparing the level of importance of each attribute of the importance value of internal factors (S + W), as well as external factors (O + T) showed that the condition of the National Eye Center based on the SWOT matrix strategy analysis was the ST strategy. This strategy is based on how the company uses its strengths to overcome threats. The National Eye Center has the most complete refractive services and is supported by certified specialists where the National Eye center was built to eradicate refractive errors in Indonesia.