Pengaruh Influencer, Brand Image, dan Product Quality terhadap Keputusan Pembelian pada Produk Skincare Skintific

Abstract

This research aims to determine the influence of influencers, brand image, and product quality on purchasing decisions for Skintific skincare products. This research used 100 respondents. The type of data used is primary data. The data collection method uses a questionnaire and data processing is carried out using SmartPLS 3.0 software. This research shows that influencers have a positive and significant influence on purchasing decisions for Skintific skincare products. Brand image has a positive but not significant effect on purchasing decisions for Skintific skincare products. Product quality has a positive and significant influence on purchasing decisions for Skintific skincare products.

Keywords: Influencer, Brand Image, Product Quality, Purchase Decisions