Strategi Promosi Digital Online Shop Aisar.Scarf dalam Meningkatkan Penjualan Produk Hijab Strategi Marketing

Abstract

Currently, many fashion stores use the Internet for convenience and time savings. Aisar.Scarf are one of the fashion manufacturers who employ internet marketing and are the type of goods offered in the hijab market. This article analyzes a business in the hijab industry that markets its products through online marketing and aims to find out used the marketing strategy as well as product quality, price and service at this online store. This research is a survey research with a qualitative approach, where data is obtained through observation of the online media used, messages conveyed and forms of marketing, as well as conducting special interviews with the owner/owner of Aisar.Scarf and also by several people who are non-consumers of Aisar.Scarf with chat or question and answer. The conclusion from this discussion can be interpreted that the marketing strategy used in Aisar.Scarf only uses one marketing method, namely the online marketing approach. And also the product quality, price and service are quite good