Tiktok sebagai Agen Jurnalistik Dakwah Masa Kini: Studi Deskriptif pada Akun Tiktok @Ajiepanqestu

Abstract

Social media affects people of all ages and in all groups in this technologically advanced society. One of the media platforms used in preaching is TikTok. Researchers employ a qualitative approach using a descriptive methodology. The purpose of this study was to evaluate Tiktok's effectiveness as a da'wah platform. The sample used spans two weeks, from October 1, 2023, to October 14, 2023, and is content from the TikTok accounts @ajiepanqestu. The study's findings, which are based on how many people view and like the TikTok accounts @ajiepanqestu consistently FYP, should help spread the word about da'wah more effectively and efficiently.