Analisis Strategi Manajemen Bank Syariah Indonesia Dalam Meningkatkan Market Share Melalui Pemanfaatan Teknologi Informasi Studi BSI KCP Stabat Proklamasi

Abstract

 The development of Islamic banks in the midst of conventional banks can survive and compete with conventional banks by further increasing the use of information technology (IT) and increasing market share. Market share strategy is a strategy to expand the market in the target market. The purpose of the study was to analyze the management strategy of Islamic banks in Indonesia, especially the KCP Stabat Proclamation and the use of technology to increase market share. The method in this research is to use a qualitative approach with a descriptive design. The type of descriptive research method used is data collection techniques using observation, interviews and documentation. The data obtained is then processed in the form of text that is poured and presented in the form of a descriptive or narrative. The subjects of this research are Consumer Service and several customers at Bank Syariah Indonesia KCP Stabat Proklamasi. The results of the study explain that Bank Syariah Indonesia Kcp Stabat Proclamation has experienced a fairly rapid development of information technology with the presence of mobile BSI, Internet Banking, SMS Banking, one of the strategies of Bank Syariah Indonesia so that its market share also increases even though currently ATM machines are Indonesian Islamic banks. kcp stabat is damaged but is in the process of being repaired. Bank Syariah Indonesia has utilized information technology in terms of marketing and in the data output process.

Keywords: Strategy, Management, Market Share, Information Technology.