Analisis Pengambilan Keputusan Nasabah Non Muslim Dalam Memilih Produk Mitra Iqra (Plus): Studi Kasus pada Nasabah PT Asuransi Jiwa Syariah Bumiputera Medan

Abstract

 This exploration was directed looking back to analyze the impact of iqra accomplice items (in addition to) on non-Muslim clients and at the degree of item, advancement, and cost on buying choices of non-Muslim clients at PT. Bumiputera Medan Sharia Life Insurance. The exploration that the creator utilizes is field research utilizing subjective elucidating through information assortment methods.

Keywords: Non-Muslim Product Purchase Decision, Promotion Level, And Price