Tingkat Pemahaman dan Jasa Agen Dalam Meningkatkan Minat Calon Nasabah Menjadi Peserta Asuransi Syariah di PT Prudential Life Assurance Cabang Binjai Timur

Abstract

Insurance agents play an important role for insurance businesses as they help them in marketing and selling their goods to potential customers. Due to the need for an insurance business representative, he or she must be familiar with the insured. Insurance products and how to sell insurance products are two topics that interest me. Even if an agent holds a sharia insurance license, this does not guarantee that he or she is competent. Based on the situation stated above, the following is the formulation of the problem to be written: 1. At PT. Prudential Life Assurance East Binjai Branch, how sensitive is the participant to sharia insurance? 2. Why might agents in the PT. Prudential Life Assurance East Binjai Branch be interested in becoming sharia participants? 3. How do you assess the level of understanding of PT. Prudential Life Assurance Binjai Timur Branch agents and agent services in relation to your desire to become a sharia insurance customer? The findings of the study are as follows: The level of comprehension of sharia insurance agents might be found in the medium or quite understanding groups because these agents are prospective insurance clients. The understanding category also includes the level of understanding of sharia insurance agents. Understand what sharia insurance is and how it might benefit you. Insurance agents' services are highly valued because they are the driving force behind insurance firms. Agents are needed in the community for a variety of reasons, including educating the public on how to learn about, understand, use, and enjoy life insurance services. At PT. Prudential Life Assurance Branch East Binjai, the importance of knowledge and the role of agents in business ethics is an endeavor to reconcile a company's strategic goals with the needs of morality.

 Keywords: Agent Understanding Level, Agent function ,Customer Interest