Analisis Pengaruh Harga, Brand Image, dan Digital Marketing Terhadap Keputusan Pembelian Pada Produk McDonald’s

Abstract

The rapid development of technology in this day and age has made some of the activities of human life shifted. Society is required to follow the development of existing technology so that it affects various kinds of activities in our lives. One of them is the ease with which information can be spread in various directions. This affects the level of business competition in the F&B world. Therefore, to maintain its existence, McD conducts marketing activities. In this study, we examine how digital marketing influences purchasing decisions at Mcd Rungkut Surabaya. The research method we use is a qualitative descriptive approach. The focus of this research is to find out how to make urchasing decisions through price analysis, brand image, and digital marketing.

Keywords: Price, Brand Image, Digital Marketing, Decision Making, Buying Decision