Pengaruh Pelayanan terhadap Tingkat Kepuasan Nasabah pada Pembiayaan Murabahah: Studi Kasus di KSPPS Annajah Solution Indonesia

Abstract

Murabahah is a popular financing product in Islamic financial institutions, including the Annajah Solution Indonesia Sharia Savings and Loan Cooperative. This study aims to analyze the effect of service on customer satisfaction on murabahah financing at the Annajah Solution Indonesia Cooperative. The research method used is quantitative research with a simple regression analysis approach. The results showed that the service variable had a positive and significant effect on customer satisfaction on murabahah financing with a determination coefficient of 0.372. That is, service affects cooperative customer satisfaction by 37.2%. The rest, 62.8% is influenced by other factors that were not examined.