Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Konsumen terhadap Parfume Isi Ulang di Toko Galery Parfume

Abstract

The growing perfume business is driven by the dynamic level of needs and tastes of the community, currently perfume is a necessity that is being sought by the community in maintaining a level of self-confidence so that it encourages perfume shop owners to continue to innovate and think of sales tricks in the right way to survive in market competition. . This study took the consumer population of the Galerie Parfume Shop, which amounted to 742 consumers. The sample of this study amounted to 88 people consisting of teenagers to the elderly. The type of study used is qualitative using data collection techniques in the form of interviews, documentation and literature studies. This study aims to see what makes consumers buy perfume at the Galeri Parfume shop. The results of this study indicate that product quality, consumer purchasing power, and the existence of a member system greatly influence consumer decisions to buy perfume.

Keywords: Product quality, consumer purchasing power, purchasing decisions