Perencanaan dan Strategi Pemasaran Asuransi

Abstract

The purpose of this article is to find the marketing plans and strategies that a company needs to develop its business. Because, as we know, the challenges for the Indonesian insurance industry are increasing with the number of foreign insurance companies, which is a direct result of globalization. In the next era, called globalization, Indonesian insurance / reinsurance companies will work to develop their insurance business with the "invasion" of foreign insurance / reinsurance companies with strong capital, reliable technology and human resources. Must be. And reinsurance in other countries.
Keywords: Marketing Planning, Marketing Strategy, Syariah Insurance